Cheap paint and better paint can look similar when freshly rolled. The difference shows up later in coverage, scuff resistance, washability, and how soon the room needs attention again. It is also the first conversation on every interior painting job I quote.
Coverage
Better paint usually covers more reliably in two coats over many existing colours. Builder-grade paint often needs extra coats to look even, especially when going light over dark. Extra coats mean more time, more material, and more total cost.
Longevity
Better interior paints are formulated to resist yellowing, fading, and scuff marks longer than builder-grade paint. The repaint timeline is often the hidden cost.
Washability
Better paint can usually be wiped clean without damaging the finish. Lower-grade paint can hold dirt or burnish when scrubbed, which matters in kitchens, bathrooms, and homes with kids or pets.
What to look for
- Acrylic latex base for interior walls (durable, low VOC, fast cure)
- Eggshell or satin sheen for living areas (forgiving on imperfections)
- Semi-gloss or gloss for trim and doors (durable, washable)
- Matte for ceilings (hides imperfections, reduces glare)
- Brand recommendations: Benjamin Moore Regal Select, Sherwin-Williams Emerald, Behr Ultra (mid-tier)
Every job I take gets a written scope before I start, so the price is agreed in advance and the list stays the list.
